Our pets love their Hilife - we hope yours do to!


Antoon celebrates 25 years at Town & Country Petfoods

This week, one of our longest-serving team members reached an important milestone – 25 years’ service with Town and Country Petfoods.
During a team lunch at Sysonby Knoll Hotel and Restaurant we raised a glass to Antoon Jansen, our Sector Sales Manager who joined the company in 1991. He was initially brought onboard to get the HiLife range into more pet stores and increase consumer sales but has since helped us move into new markets.

Over the years, Antoon has seen many changes in the pet food sector, including growth in the number of pet superstores and the rise of internet sales. The number of wholesalers has also reduced from hundreds to just a handful, along with a few localised ones.

There have also been major changes within the company, most recently the introduction of a Virtual Territory Management (VTM) system, which helps independent pet retailers by providing year-round promotions and advice on the best ranges for their individual businesses.

Among his many achievements, Antoon says he is most proud of delivering excellent service:  “I am proud of the fact that, in all the years I have been here, we have always worked alongside our customers to solve any challenges they face. I believe customers value a company that works with them to find the best solutions “In this sector there can be many challenges – but I am lucky enough to be paid to do something I love.”

Meanwhile, Tony Parkinson, managing director, also added his thanks:
“We’d like to thank Antoon for all of his hard work in continuing to develop important sectors of the market and his continued support and passion for the business.”

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4 May 2016

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