Counting down to the Pedigree Wholesale Pet and Aquatic Show

Pedigree Wholesale Logo

One of the industry’s leading events, the Pedigree Wholesale Pet and Aquatic Show, will get underway this week – and we’ll be going along to showcase some of our newest HiLife products.

The day-long show, held at Peterborough Arena (East of England Showground) on Wednesday 8th June, is possibly the biggest of its kind in the country, with more than 80 manufacturers showing their brands.

Once again, Town & Country Petfoods has its own stand and during the day, the team will be on hand to give retailers the opportunity to find out about our high quality ranges of cat foods and treats.  Not only that but we’re excited to be unveiling our new range of super and ultra premium, natural wet cat foods to the pet trade ahead of the official launch in August. To celebrate, we are offering customers the chance to pre-order with special show deals available at the stand.

We’ll also have exclusive three-for-two case deals on our HiLife Tempt Me! Grain Free and Indulge Me! Treats for cats, helping pet stores capitalise on the latest consumer trends, including grain intolerances and allergies.

The range, launched at the start of 2017, is manufactured in the UK and to give retailers a helping hand, we’ve also made the outer cases as small as possible, enabling them to make maximum use of shelf space.
If you’re coming along to the trade show, don’t forget to stop at Stand E24 to find out all about our products.  The show starts at 9am and runs until 4.30pm, with further information available at

For more details on the HiLife ranges offered by Town & Country Petfoods visit 

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