Our History

We are Town & Country Petfoods, owners of the popular HiLife brand of dog and cat foods, a family-run business based in Melton Mowbray, Leicestershire.

Established in 1974, by John Parkinson, we originally supplied Hillards, Fine Fare and Gateway with own-label pet foods, and we made HiLife branded pet foods for our largest customer Boots the Chemist.

In 1987, when Boots decided to stop selling pet foods, a decision that disappointed a lot of pet owners, John took the brave step of buying the HiLife brand name from Boots.

John and his son Tony set about building HiLife into trusted national pet food brand and it was not long before his other son Peter and daughter Julie, joined the business too, making Town & Country Petfoods a real pet-owning family business.

Over the years our retail sales value has grown to more than £30 million and we now supply assorted ranges to all major UK grocery stores, the pet specialist trade and other independent retailers and our range is also available to buy online.

Sourcing Quality

We source our pet food ingredients from suppliers that meet our values of innovation and quality, putting us at the forefront of a number of key market developments over the years, including the first super premium cat food range and the launch of pouches.

Our philosophy is to ‘search the world for the finest pet foods’. Our fish products come from Thailand because that’s where some of the best fish in the world are caught. Much of our rawhide comes from South America, where some of the largest cattle herds are to be found. We also manufacture more and more products here in the UK because that’s where specific, specialised production techniques are available.


We have a policy of sustainability and accountability. We are members of the Earth Island Institute and all our tuna is dolphin-friendly.

For more than 10 years we have supported Pets As Therapy, a fantastic charity with over 5,000 volunteers whose registered PAT dogs provide animal assisted therapy, bringing comfort, joy and friendship to 1000s of people every week.

We are sponsors of the annual HiLife Dog of the Year Award that recognizes the amazing work these dogs and their owners do, with the Award presented at a special ceremony at Crufts.